lorenius » handbags http://lorenius.com Sat, 21 Jan 2012 02:05:15 +0000 en hourly 1 http://wordpress.org/?v=3.1 Louis Vuitton – the McDonald’s of Luxury http://lorenius.com/2007/09/louis-vuitton-the-mcdonalds-of-luxury/ http://lorenius.com/2007/09/louis-vuitton-the-mcdonalds-of-luxury/#comments Wed, 26 Sep 2007 20:14:00 +0000 lorene http://lorenextreme.com/index.php/2007/louis-vuitton-the-mcdonalds-of-luxury Continue reading →]]> This is a really interesting article about a book about the Luxury market.

http://www.smh.com.au/news/style–grooming/luxury-the-new-mcdonalds/2007/09/24/1190486187881.html

It talks about how the Louis Vuitton brand is so prolific that it’s up there with the golden arches in recognizable logos. It also states that the brand is losing cachet amongst wealthy buyers, similar to how Burberry had their plaid taken over by chavs. Another reason why I am very anti-logo.

Also interesting is the part about the cost of production and China production. I want to read this book.

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